Harrison, C. K. (2008). “Athleticated” versus educated: A qualitative investigation of campus perceptions, recruiting and African American male student-athletes. Challenge: A Journal of Research on African American Men, 14(1), 39-60.

The purpose of this study was to conduct a qualitative investigation of student narratives (N=167) about the contemporary issue of recruiting high-profile African American male student-athletes. Participants were asked to view a scene on recruiting from the film, The Program (1994). Participants were then presented with questions regarding a recruiting trip by an African American football player to a traditionally white campus. Findings indicate that both Black and White students perceived the African American male student-athletes in the film scene to be more “athleticated” than educated. They were also perceived as stereotypical sex-objects. Adapted from the source document.

Full article can be found here:

https://works.bepress.com/keith_harrison/9/